How do destination negative events trigger tourists’ perceived betrayal and boycott? The moderating role of relationship quality

This study presented and tested a conceptual model that examined how negative event at tourism destination influenced perceived betrayal boycott among tourists. A mixed method approach with three studies was adopted to verify the proposed hypotheses. In Study 1, using Weibo microblogging platform data, we evaluated impacts of on tourists' perception intentions participate in boycott. 2, an experimental conducted investigate relationships event, perceptions betrayal, propensity for 3, additional revealed relationship quality would moderate influences events intention join The findings this offer theoretical managerial implications management organizations’ responses events.